Kitchenaid- For the way it's made!

Originally created in 1908 by Herbert Johnson for industrial baking kitchens, the kitchen aid was a feat of modern steel technology. With a few single attachments, the hard hand labor of mass production baking was solved. While it began as an 80 quart model, smaller versions were introduced until 1919 for commercial bakers. The model went on the market and introduced a specialized type of mixing, where the bowl spun one way, and the whisk the other.

The H5 home version was introduced in 1919…a miracle for the home cook. The first 5 quart model sold for $189.95, $2000 in today’s money. In 1930, Sunbeam introduced a much smaller and cheaper mixer model using similar technology, which forced Kitchen aid to redesign its product in 1936, which we are familiar with today. The price was reduced to only $55, but still sold well over price of the other competitors models. In 1955, the color range expanded as consumer demand went up. Today’s line has changed little in form or function and includes some of the original colors.

The mixer and parallel kitchen technologies really imposed the idea that women could make their men happy by purchasing products that were multi function, allowing the woman to do it all. The technology also provided a time saving aspect, which allowed the woman to focus on other aspects of the home. While this appliance was a time saver, other technologies in food had allowed for even greater time saving, such as the boxed cake mix, jell-o, and hamburger helper. The shortage of the food preparation process was happening in the home by Kitchenaid, as the industrialization of the food chain was happening on a larger scale.